The Shatford Centre for Arts and Culture strives to enhance creative entrepreneurship, community well-being and arts appreciation. A redesign of the website to improve user engagement and event and course registrations.
Working alongside a web developer, we redesigned the Shatford Centre’s website using WordPress. My role was to develop the information architecture for the website and to design the brand new interface. We identified information seeking behaviours by engaging with key users to prioritize the information architecture and site structure.
We prioritized the functionality for viewing and signing up for events, registering for courses, and the articles page as these were identified as the core motivations for the website’s users.
UI Design, UX Design, Information Architecture, Copywriting, Coding
Illustrator, Photoshop, WordPress